1. Introduction

ShowGroundsLive.com (“we,” “our,” or “us”) is committed to protecting the privacy of our users, including riders, trainers, parents, and equestrian enthusiasts. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

By using ShowGroundsLive.com, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Name, email address, phone number, date of birth, and rider profile information
• Event Registration: Competition entries, horse information, trainer affiliations
• Payment Information: Processed securely through third-party payment processors
• Communications: Messages, feedback, and support requests

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, time spent on site
• Device Information: IP address, browser type, device type, operating system
• Cookies and Tracking: See Section 8 for details

2.3 Guardian Verification Information

For minors using our service, we collect guardian information as detailed in Section 7.

3. How We Use Your Information

We use collected information to:

• Provide and maintain our services
• Process event registrations and manage competitions
• Send important updates about events, schedules, and results
• Improve our platform and user experience
• Ensure safety and compliance with competition rules
• Communicate with you about your account and activities
• Comply with legal obligations

4. Information Sharing and Disclosure

4.1 We May Share Information With:

• Event Organizers: For registered competitions
• Trainers and Barns: When you’ve authorized such connections
• Service Providers: Who help us operate our platform (under confidentiality agreements)
• Legal Requirements: When required by law or to protect rights and safety

4.2 We Never:

• Sell your personal information
• Share your information for unrelated marketing purposes
• Disclose sensitive information without explicit consent

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Limited access controls for personnel
• Secure data centers and backup procedures

6. Your Rights and Choices

You have the right to:

• Access your personal information
• Correct inaccurate data
• Request deletion of your account
• Opt-out of non-essential communications
• Export your data in a portable format
• Lodge a complaint with supervisory authorities

To exercise these rights, contact us at support@showgroundslive.com

7. Minors and Guardian Verification

7.1 Age Requirements

ShowGroundsLive.com requires users under 18 to have parental or guardian consent.

7.2 Guardian Verification Process

When a minor is registered, we:

• Send a verification request to the designated guardian
• Collect guardian name, contact information, and attestation of legal authority
• Maintain verification records as required by law

7.3 Guardian Information Collected

• Guardian name and relationship to minor
• Email address and/or phone number
• Verification timestamp and IP address
• Consent records for waivers and permissions

7.4 Guardian Rights

Legal guardians may:

• Review information collected about the minor
• Approve or deny specific activities
• Update guardian contact information
• Revoke consent and request account deletion
• Sign required waivers and releases

7.5 Data Retention for Minors

Guardian verification records are retained for the duration of the minor’s account plus three years, or as required by law.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Keep you logged in
• Remember your preferences
• Analyze site usage
• Improve our services

You can control cookies through your browser settings, though some features may not function properly without them.

9. Third-Party Services

Our platform may contain links to third-party websites or integrate with third-party services (payment processors, video streaming, etc.). We are not responsible for their privacy practices and encourage you to review their policies.

10. International Data Transfers

If you access ShowGroundsLive.com from outside the United States, your information may be transferred to and processed in the United States. By using our service, you consent to such transfers.

11. Data Retention

We retain personal information for as long as necessary to:

• Provide our services
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

Specific retention periods vary by data type and are available upon request.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

• Posting the new policy on this page
• Updating the “Last Updated” date
• Sending notice to registered users

13. Contact Information

For questions about this Privacy Policy or our practices, contact:

ShowGroundsLive.com Privacy Team
Email: support@showgroundslive.com
Phone: 1 (413)625-3177
Address: 25, Elm Street, Shelburne Falls, MA. 01370.

14. California Privacy Rights

California residents have additional rights under the CCPA, including the right to:

• Know what personal information is collected
• Request deletion of personal information
• Opt-out of the sale of personal information (we do not sell personal information)
• Non-discrimination for exercising privacy rights

15. Compliance and Cooperation

We regularly review our compliance with this Privacy Policy and adhere to applicable data protection laws, including COPPA for children’s privacy.